How to use influence tactics to engage website visitors
Most websites owners want people to be engaged on the site. Whatever the purpose is. For some webmasters, it is simply for people to read their stuff. For others, it is to sign up for a newsletters. Then we have the sites that sell stuff. Either way, you have to make the visitor want to be there and be enticed to act the way you want them to.
Once you have learned and understand the basic of why people do things, it becomes easier to persuade visitors to act. Of course, it all depends on what it is you want them to do.
The very bottom line here is this: If you know why the came to your site you figure out if it is a desire or a hurt – you can easily write the first paragraph to keep them there.
For example, a bankruptcy lawyer knows exactly what the hurt is: “Are you afraid they will take your house in bankruptcy?” “Are you tired of creditors hounding you for money you just don’t have”
A person contemplating bankruptcy comes to the site and immediately things a couple of things: “Yes, I am worried about these things” AND ” What can I do?”
The next line of course in a persuasive site is to become the only one that can fix the hurt. “You have come to the right place. We have helped hundreds of people like you stop the harassment and keep their houses in bankruptcy”. DONE.
Any text after that is simply to create confidence that you are in fact the right person and provide some method to be contacted.