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Most leaders
agree that poor
communications is often the cause of mediocre results in an organization. How we
communicate to and influence others often dictates our success. We need to
influence others to our way of thinking and also - equally important we need to
understand and recognize when others are trying to coerce us into complying with
their requests. Surprisingly, these tactics are widely used but few people
understand them.
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There are only a dozen or so psychological social
influence triggers that makes people
comply - willingly. These are often subconscious, we don't even know we are being
influenced. It just happens. Or we can make it happen to others. Is it coercive?
Not if it benefits both parties and the techniques are user with integrity and
honesty. But often, that's not the case.These persuasion and influence tactics are the very same
strategies used rightly or wrongly by advertisers, marketers, multi-level
organizations, powerful managers, CEOs, churches, cults, con artists, sales
people, politicians, media and others wanting to manipulate the way we think or
act. The tactics are a two-way sword. Use them with discretion - but I think
people ought to know about them.
Why do you need to care about these powerful, indirect
influence factors?
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